The TV ad encourages viewers to visit H&M’s website to learn more about these young “role models,” as the ad agency has dubbed them. Now their teachers or parents or other mischievous grown-ups have trained them to obsess over other matters-and H&M has put these children and their second-hand, half-baked ideas before the cameras to help hawk schmattas. In an earlier time, they would have gone on about overpopulation or the need for a nuclear freeze.

They all contend that they’re anxious, though they don’t seem anxious: they seem impressed with themselves.

Plainly, they’ve all been fed left-wing propaganda, and some of them parrot it with preternatural self-assurance. Another child claims to worry that “the earth will be a giant garbage can.” Yet another sees a world full of “racism” and “poverty.” One girl, who has presumably been fed left-wing propaganda about immigration, frets that “my friends are going to get put into cages.” One kid, speaking for the entire campaign, looks into the camera and informs us: “Adults are not always good role models.” Ryan, 11, maintains that he loves to recycle. Each stars a half-dozen or so kids between four and 12 or so, who briefly speak into the camera about their professed fears, dreams, and hopes, all of which revolve around such politically correct issues as climate change, open borders, and racism. Where I live, these ads are on heavy rotation-at least on the two or three channels I watch with any frequency. Which brings us to the ongoing TV ad campaign by H&M, the world’s second-largest retailer of apparel and the sixth-largest company in Sweden. Only the most callow of youths could manifest such full-throated certitude, and only the most manipulated of children raised in peace, prosperity, and privilege could exhibit such otherwise unaccountable rage. Most of the Antifa and BLM rioters are very young, their radicalism the obvious product not of long-term individual thought and study but of rapid-onset schoolroom brainwashing. Greta Thunberg is only the most visible such example.

In our new woke world, too, children serve as instruments of the revolution. Kids become the conduits of ideology, bringing government orthodoxy into the home and ridding it of heresy. Totalitarians have always sought to indoctrinate the young and even get them to turn in their parents. If you want your revolution to succeed, recruit the kids-they are easy to brainwash.

H and m ad little boys